A440 or Concert A is the 440 Hz tone that serves as the standard for musical pitch. A440 is the musical note A above middle C. You will hear the orchestra tune to this note that is given by the oboe at the beginning of the concert. Not by coincidence, we roast this wonderful blend of premium coffee beans to 440° resulting in a beautiful medium dark roast. We have created this wonderful blend to capture the lower, middle and higher nuances of it's components to give a truly balanced cup. Pefect Harmony! Puchase your coffee today and a portion of the proceeds will benefit the Reno Philharmonic directly.